Shift Content Mix Toward Reels
Megha's Reels ER (3.94%) outperforms the Posts ER (3.31%) by over 60 basis points, showing the audience responds more to video.
Details
Since accounts under 50K followers get higher reach on Reels and the account is at 51,015 followers, prioritizing 3-4 Reels per week over static posts can capitalize on this reach advantage while it still applies.
