Double Down on Reels Immediately
Reels are already outperforming Posts ER by 55% (2.0% vs 1.29%), and both sit within the healthy 1-2% mid-tier benchmark range.
Details
The content calendar should be shifted to prioritize Reels as the primary format — aiming for at least 60% of the 26-post output to be Reels — to pull the overall account ER of 1.02% closer to the 2.0% ceiling of the tier.
