Shift Budget Toward Carousel Posts
Reels are underperforming at 1.91% ER compared to the overall 3.15% account average, suggesting the audience responds better to non-Reel formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, and since posts are already hitting 3.18% ER, doubling down on carousels could reinforce that strength. maz ullah should aim to replace at least 2 of the next 5 Reels with carousel posts and track whether median likes climb above the current 2,056 baseline.
