Shift Content Mix Toward Reels
The Reels ER (0.2%) is 6.7x higher than the Posts ER (0.03%), yet overall engagement sits at 0.04% versus the nano-tier benchmark of 3.5-8%.
Details
Since Reels get higher reach for accounts under 50K followers and thisisMRV's 5,824 followers qualify, prioritizing Reels in every content cycle will help close this gap.
