Shift Content Mix Toward Reels
The Reels ER of 13.06% nearly doubles the static Posts ER of 6.91%, and Reels are known to get higher reach for accounts under 50K followers like Syeda Mayra Jaffri's 44,444 followers.
Details
Increasing Reels frequency relative to static posts will capture more of that 13.06% engagement pool and lift the overall blended ER above the current 7.08%.
