Shift Content Mix Toward Carousels
The current ER of 1.94% already sits at the top of the mid-tier benchmark range (1-2%), but format-level benchmarks show carousels outperform other formats at 0.55% ER, compared to 0.52% for reels and 0.45% for static images.
Details
Test replacing 2-3 static posts per month with carousels to push the ER above the mid-tier ceiling.
