Shift Posting Volume Toward Reels
Max Hurd's Reels are already outperforming static posts — 0.05% ER vs.
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0.03% ER overall — yet both sit far below the micro-tier benchmark of 2.5-5%. Since industry data shows Reels command higher reach for accounts under 50K followers and earn a 20-40% rate premium in brand deals, prioritize Reels as the primary format in the next 10 posts. Aim for at least 70% of upcoming content to be Reels to compound algorithmic reach and close the gap toward the 2.5% micro-tier baseline.
