Shift Budget Toward Posts Over Reels
Mavey Books' Posts ER is 1.54% versus a Reels ER of just 0.69% — meaning static and carousel content is outperforming Reels by more than 2x on engagement.
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Industry benchmarks show carousels average 0.55% ER and Reels 0.52% across all accounts, yet the posts are beating both formats significantly, so doubling down on carousel and static post frequency is the clearest lever available right now. Audit the last 30 posts and identify the top 5 performing post formats, then replicate their structure — topic, caption length, and visual style — at least 3 times per week.
