Drive Comments to Close the Ratio Gap
The like/comment ratio sits at 48.7:1 with a median of just 59.5 comments versus 3,029.5 likes per post.
Details
Adding explicit comment prompts (questions, 'which one' polls, fill-in-the-blank captions) will push comment volume up, since narrowing this ratio directly lifts the 1.72% ER within the 1-2% mid-tier benchmark range and moves Matthew A. toward the top of the bracket.
