Matt • Running | Lifestyle | Creator's InstagramEngagement

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mattjones_pt
Matt • Running | Lifestyle | Creator

@mattjones_pt · 16.6K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$25-$60 per post

Get brand deals

We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
72
Median Likes
9
Median Comments
23
Posts Analyzed
$25 – $60per sponsored post

Based on 16.6K followers · 0.49% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @mattjones_pt to find brands, write emails, and help you close deals.

Your post rate

$25-$60

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @mattjones_pt's $25-$60 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mattjones_pt's instagram audience is a fit and ask for $25-$60 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Strategy Toward Reels

Reels are generating an 18.19% engagement rate compared to just 0.43% on static posts — a 42x performance gap that demands an immediate content pivot.

Details

Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, which directly applies to the 16,647-follower account of Matt • Running | Lifestyle | Creator. Aiming to make at least 70% of new content Reels will capitalize on this outsized performance and close the gap between the current 0.49% overall ER and the 2.5-5% micro-tier benchmark.

Move 02

Add Direct Calls to Comment

The like-to-comment ratio is 51.1:1, meaning comments are severely underrepresented relative to likes — a signal that the audience is passively consuming rather than actively engaging.

Details

Since comments carry heavier algorithmic weight than likes on Instagram, ending each post with a specific, low-friction question (e.g., 'Drop your biggest training mistake below') can directly drive comment volume up from the current median of 9.0 per post. Even doubling median comments to 18 would meaningfully improve the overall ER from 0.49% toward the 2.5% micro-tier floor.

Move 03

Publish a Rate Card to Attract Brands

The current estimated brand deal value of $25-$60 per post is well below earning potential, especially given that the Reels ER of 18.19% far exceeds the average Reels benchmark of 0.52% — a metric that 73% of brands now prioritize over follower count.

Details

Creating and publishing a formal rate card can help close deals 40% faster according to industry data, and the Reels performance of Matt • Running | Lifestyle | Creator justifies applying the standard 20-40% Reels premium on top of the base feed post rate. Leading with the Reels ER in all brand outreach will reframe value beyond follower count.

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Matt • Running | Lifestyle | Creator's Instagram Engagement Rate: 0.49%