Rebuild Reels Strategy for Reach
The Reels ER sits at 0.83%, well below the Posts ER of 1.36%, even though accounts under 50K followers (matt Inglis fox is at 29,152) typically see higher reach from Reels.
Details
Since static/carousel content is outperforming video, audit the last 5-10 Reels for hook strength in the first 3 seconds and test posting 2-3x per week to close this gap and capture that reach advantage.
