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@mattganzak · 71.9K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 71.9K followers · 0.08% engagement
Next step
Snippet can use this instagram result for @mattganzak to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @mattganzak's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @mattganzak's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The 20 analyzed posts average 0.09% ER, far below the carousel (0.55%) and Reels (0.52%) benchmarks that outperform static images (0.45%).
Details
Test replacing static posts with carousels and Reels for the next 10 posts to see if format alone can lift the ER closer to the 2.5-5% micro-tier average.
The like/comment ratio of 3.6:1 is unusually tight compared to typical accounts, meaning the median 19.5 comments are proportionally strong relative to the median 38.5 likes — lean into this by adding a direct question or CTA in captions to convert that comment habit into higher reach, since IG's algorithm weights comments heavily.
Details
This is critical because the overall ER (0.08%) sits well below the 2.5-5% expected for the 71,896-follower micro tier.
With an estimated brand deal value of only $60-$250 per post, and data showing creators with published rate cards close deals 40% faster, Matthew Ganzak should put together a rate card referencing the $10-25 per 1,000 followers industry standard for feed posts (plus a 20-40% Reels premium) to negotiate from a stronger position while working on lifting engagement.
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