Matt Besler's InstagramEngagement

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mattbesler
Matt Besler

@mattbesler · 36.5K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

Get brand deals

We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
97
Median Likes
1
Median Comments
20
Posts Analyzed
$60 – $250per sponsored post

Based on 36.5K followers · 0.27% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @mattbesler to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @mattbesler's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @mattbesler's instagram audience is a fit and ask for $60-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Reels to Maximize Reach

The current engagement rate of 0.27% is critically below the 2.5-5% benchmark for micro accounts of this size (36,457 followers).

Details

Reels average a 0.52% ER versus 0.45% for static images, and Instagram's algorithm prioritizes Reels reach specifically for accounts under 50K followers — making this the highest-leverage format switch right now. Matt Besler should aim to replace at least 3 of the next 5 posts with Reels to test whether increased distribution lifts the median likes above their current 97.0.

Move 02

Fix the Comment Gap With CTAs

A like-to-comment ratio of 31.3:1 — with a median of just 1.0 comment per post — signals that the content is not prompting conversation, which directly suppresses the algorithmic ranking.

Details

Adding a single, specific question or prompt in every caption (e.g., 'Drop your answer below') can convert even a fraction of the 97 median likers into commenters. Doubling the median comments to 2.0 would meaningfully improve the engagement rate and signal quality to the 73% of brands that prioritize ER over follower count.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value of $60-$250 per post is suppressed partly because low ER reduces perceived value, but this can be offset by professionalizing the pitch — creators with published rate cards close deals 40% faster.

Details

Use the industry baseline of $10-$25 per 1,000 followers as a floor, and factor in a 20-40% premium for any Reels deliverables plus a 25-50% uplift if usage rights are requested. A clear, tiered rate card positions Matt Besler above other micro creators at this follower level and signals seriousness to brand partners.

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