Leverage the Above-Average Engagement Rate
matilda bea's 2.38% ER already beats the mid-tier (100K-1M) benchmark of 1-2%, which is why the account is rated 'excellent' for its bracket.
Details
This should be used as leverage in brand negotiations since 73% of brands prioritize engagement rate over follower count, and pricing should be set accordingly within the $2,000-$10,000 per post range rather than defaulting to follower-based rate math.
