Shift Investment From Reels To Carousels
Mastercard's Reels ER sits at just 0.09%, drastically underperforming both the account's own Posts ER of 0.53% and the industry Reels benchmark of 0.52%.
Details
Since Carousels benchmark highest at 0.55% industry-wide, reallocating content production toward carousel formats will help close this 6x engagement gap.
