Double Down on Reels Production
The Reels ER of 0.77% is more than double the Posts ER of 0.34%, yet only a fraction of the 21 analyzed posts appear to be Reels.
Details
Shifting the content mix to prioritize Reels can meaningfully close the gap between the current 0.36% overall ER and the macro-tier benchmark of 0.5-1%. Masoom Minawala Mehta should aim to publish at least 3 Reels per week and repurpose the strongest static post concepts into short-form video to capitalize on this proven format advantage.
