Prioritize Carousels Over Other Formats
Industry data shows carousels average 0.55% ER versus 0.52% for Reels and 0.45% for static images.
Details
Since the current ER (0.9%) already sits within the mid-tier benchmark range (1-2%) but on the lower end, shifting more posts to carousel format could help close that gap and push engagement toward the top of the tier.
