Leverage the Above-Average Macro ER
The 3.0% engagement rate is 3-6x the macro-tier benchmark of 0.5-1%, proving the audience is unusually active for a 1,115,714-follower account.
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Marvin Brooks can use this as leverage in brand negotiations to justify pricing at or above the $10,000-$50,000 per post range, since 73% of brands now prioritize engagement rate over follower count.
