Prioritize Feed Posts Over Reels
The Posts ER sits at 4.55% versus just 0.63% for Reels, a massive gap that shows the audience responds far more to static/carousel content than video.
Details
The posting cadence should lean more heavily on feed posts and carousels while treating Reels as a smaller test category, since even the industry Reels benchmark of 0.52% ER is well below the Posts performance.
