Shift Posting Mix Toward Carousels
The current engagement rate of 1.25% sits below the micro-tier benchmark of 2.5-5%, and carousels lead all content formats with a 0.55% average ER versus 0.45% for static images.
Details
An audit of the last 20 posts should identify how many are static images, then at least half of future static posts should be replaced with carousels to close the gap toward the micro-tier floor of 2.5%.
