Test Carousels Before More Reels
For the next Instagram content cycle, Martha30s should prioritize feed posts and carousel tests: the 23-post sample shows 1.09% Posts ER versus 0.11% Reels ER.
Details
Use carousels as a primary test format because the benchmark is 0.55% for carousels versus 0.52% for Reels, then compare each result with the 1.09% Posts ER baseline.
