Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 73.72% ER on Reels versus 0.75% ER on standard posts.
Details
Given that 73% of brands prioritize engagement rate over follower count, increasing Reels output as a share of the 22 analyzed posts will directly strengthen brand deal positioning and push the overall account ER closer to the 1-2% mid-tier benchmark currently trailed at 0.85%.
