Prioritize Static and Carousel Posts Over Reels
The Posts ER (0.79%) is nearly 50% higher than the Reels ER (0.53%), showing the audience responds better to feed posts than video content.
Details
Since Marta De La Rica is at 72,032 followers and past the sub-50K threshold where Reels typically drive extra reach, the posting cadence should shift toward carousels and static images to capitalize on this existing strength rather than defaulting to Reels.
