Shift Volume From Reels to Posts
Posts are generating a 4.82% ER versus only 0.45% for Reels — a 10x performance gap that signals the audience responds far more to static or carousel content than video.
Details
Given that industry benchmarks show carousels averaging 0.55% ER and Posts are already at 4.82%, the account is dramatically outperforming the format average, so prioritize scheduling at least 2 Posts for every 1 Reel in the content calendar. Audit the last 30 posts and identify the top 5 performing Post formats, then replicate those themes and structures consistently.
