Shift Content Mix Toward Carousels and Static Posts
The standard Posts ER for Marissa Brower sits at 4.12%, well above the micro-tier benchmark of 2.5-5%, while the Reels ER is only 0.37% — below even the industry Reels average of 0.52% and static image average of 0.45%.
Details
Reducing Reels frequency and reallocating that content budget into carousel and static posts is recommended, as these are the format industry benchmarks (0.55% carousel ER) and the account's own data confirm are a strength.
