Shift Content Mix Toward Reels
The Reels ER of 3.18% is more than 5x the Posts ER of 0.58%, and since accounts under 50K followers get higher reach on Reels, this format is clearly the strongest lever.
Details
Reallocate at least half of the posting cadence to Reels to pull the blended ER (currently 0.67%) closer to the micro-tier benchmark of 2.5-5%.
