Prioritize Carousel Conversation Posts
With 12,659,982 followers, the overall ER is 0.03%, while the macro benchmark is 0.5-1%; shift upcoming Instagram feed tests toward carousels, whose benchmark ER is 0.55% versus 0.52% for Reels and 0.45% for static images.
Details
End each carousel with a direct question and a save/share prompt, then compare its ER with the current 0.04% posts baseline.
