Shift Content Mix Toward Reels
Mansi G.'s Reels are already outperforming static posts — 1.16% ER vs 0.92% for posts — yet the overall engagement rate of 0.93% sits well below the 2.5-5% benchmark for micro accounts.
Details
Since Instagram prioritizes Reels reach for accounts under 50K followers, increasing Reels output as a share of the 16 analyzed posts should directly lift the overall ER toward the tier benchmark.
