Shift Content Mix Toward More Reels
Manpreet kaur's Reels ER of 725.13% dwarfs the Posts ER of 15.52%, and industry benchmarks show Reels average only 0.52% ER, meaning the Reels performance is exceptional and underleveraged.
Details
With 20,740 followers, the account is in the sweet spot where 'Reels get higher reach for accounts under 50K followers' per industry data, so increasing Reels frequency relative to static posts should compound reach and the overall 22.58% ER.
