Shift Content Mix Toward Reels
Melissa Tejada's Reels ER (0.1%) is 2.5x higher than the static Posts ER (0.04%), showing the audience responds better to video.
Details
Since mid-tier accounts benchmark at 1-2% ER and industry Reels average 0.52%, increasing Reels frequency from the current 9-post sample could meaningfully close that gap.
