Close the Engagement Rate Gap
The ER sits at 0.21%, well below the 0.5-1% macro-tier (1M+) benchmark, meaning the account is underperforming its own follower bracket by more than half.
Details
Prioritize carousel posts, which benchmark at 0.55% ER versus 0.45% for static images, and track weekly ER to close this gap toward at least the 0.5% floor.
