Shift Content Mix Toward Reels
The Reels ER sits at 14.84% versus just 0.85% for static Posts — a massive gap that dwarfs the 0.52% average Reels benchmark and 0.45% average for static images industry-wide.
Details
Given the account's size (256,469 followers, mid-tier), prioritizing Reels over static posts in the next content calendar should meaningfully lift the overall engagement average above the current 9.21% ER, which already beats the 1-2% mid-tier benchmark by 4-9x.
