Prioritize Feed Posts Over Reels
Malvika Sitlani's Posts ER (2.12%) significantly outperforms the Reels ER (1.51%), a 0.61-point gap that suggests the audience responds better to static/carousel content than short-form video.
Details
Shifting the content ratio to favor more feed posts and carousels is recommended, since the overall ER of 1.95% already sits at the top of the mid-tier benchmark range (1-2%) and posts are driving that performance.
