Shift Content Mix to Carousels
The current ER is 0.4%, which sits below the carousel benchmark of 0.55% and reels benchmark of 0.52%, and barely above the static image benchmark of 0.45%.
Details
Since carousels are the highest-performing format for engagement per the industry data, Akriti Malhotra should prioritize multi-slide posts over static images to close the gap toward the mid-tier target of 1-2% ER.
