Shift Content Mix Toward Reels
Reels ER sits at 29.12% versus just 7.13% for static/carousel posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (Malavika | Content Creator is at 14,803) get higher reach on Reels per platform benchmarks, increasing Reels frequency relative to static posts should compound reach and engagement.
