Make Carousels the Default
With an 0.6% overall ER and 0.67% posts ER below the 1–2% mid-tier benchmark, Sheila Irwin | Maison de Cinq should make carousels the default feed format for engagement tests.
Details
The industry carousel benchmark is 0.55%, above the 0.45% static-image benchmark; each carousel should be used for a progression, comparison, or saveable checklist and end the caption with a discussion prompt.
