Prioritize Feed Posts Over Reels
Mahi Singla's Posts ER (3.83%) outperforms the Reels ER (2.97%), and both already crush the mid-tier benchmark of 1-2% for accounts in the 100K-1M range.
Details
Shifting the content mix to lean more on static/carousel posts is recommended, since carousels also carry the highest average format ER (0.55%) per industry benchmarks — doubling down on what's already converting at nearly 2x the tier average.
