Prioritize Reels to Close the ER Gap
The engagement rate sits at 0.63%, well below the 2.5-5% average for micro creators (10K-100K), and the 50,166 followers put Maha Aftab right at the threshold where Reels drive higher reach for accounts under 50K.
Details
Shifting more of the content mix toward Reels (benchmark ER 0.52%, still above the current 0.63% is not — but reach lift matters more here) will capture the algorithmic boost before the account crosses the 50K mark.
