Shift Feed Strategy Toward Carousels
The current engagement rate of 0.51% sits well below the micro-tier benchmark of 2.5-5%, and a like/comment ratio of 33:1 signals that followers are passively scrolling rather than actively interacting.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images, making them the highest-performing feed format — prioritize posting at least 3 carousels per week with a strong call-to-action on the final slide to drive swipe-throughs and comments.
