Shift Content Mix Toward Feed Posts
The feed Posts ER (0.92%) is more than double the Reels ER (0.44%), meaning static/carousel content is the strongest format despite the benchmark that Reels typically drive higher reach for accounts under 50K followers.
Details
Increase feed post frequency relative to Reels until Reels ER closes the gap, since posts are already outperforming the Carousel (0.55%) and Static (0.45%) benchmarks.
