Reels Are the Primary Growth Lever
The Reels ER is 1.54%, more than twice the 0.73% posts ER, and benchmarks say Reels get higher reach for accounts under 50K; with 13,183 followers, Made It Mikayla 💚 should make Reels the default format for new ideas.
Details
Add one clear comment prompt to each Reel so stronger reach has a direct engagement action.
