Shift Posting Mix Toward Reels
The current engagement rate sits at 2.29%, which falls just below the 2.5% floor of the micro-tier benchmark range.
Details
Since Instagram Reels get higher reach for accounts under 50K followers — and Maddie Brandon has 18,514 — prioritizing Reels over static images could directly close that gap. Aiming to make at least 50% of the next 20 posts Reels can help track whether the per-post ER climbs closer to the 2.5-5% micro benchmark.
