Shift Content Mix Toward Reels
Lynn Maamari's Reels ER of 35.02% dramatically outperforms the Posts ER of 10.59% and the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (currently at 11,367) get higher reach on Reels, prioritize Reels for at least 60-70% of the content calendar to capitalize on this 3.3x engagement gap.
