Double Down on Static/Carousel Posts
Luke Edward Hall's Posts ER (0.34%) outperforms the Reels ER (0.29%), even though industry benchmarks show Reels typically edge out static content (0.52% vs 0.45%).
Details
This suggests the 262,792-follower audience responds better to feed posts than video — the content calendar should be shifted to prioritize carousels and static images over Reels until Reels ER closes the gap.
