Prioritize Feed Posts Over Reels
The Posts ER (1.18%) nearly doubles the Reels ER (0.6%), showing the audience responds better to static/carousel content despite the industry note that Reels typically get higher reach for accounts under 50K followers.
Details
Shift the posting cadence to 60-70% carousels/static posts and use Reels sparingly for reach testing rather than as the primary engagement driver.
