Close the Engagement Rate Gap
The ER sits at 0.59%, well below the 1-2% mid-tier benchmark for accounts with 100K-1M followers, meaning the account is underperforming its own bracket by roughly half.
Details
Since 73% of brands prioritize ER over follower count, closing this gap should be the top priority before pitching new deals, and even reaching the low end of 1% would double the current performance.
