Shift Weight From Reels to Static Posts
The Reels ER sits at just 0.2%, far below both the industry benchmark of 0.52% for Reels and the feed post ER of 1.36%.
Details
Since static/carousel content is clearly outperforming Reels for Louis Rees-Zammit ⚡️, posting frequency should be reallocated toward the formats already driving the 1.33% overall ER rather than chasing Reels reach.
