Shift Content Mix Toward Static Posts
LAUREN DAVIS's Posts ER sits at 12.63% versus only 3.84% for Reels — a 3.3x gap that runs counter to the industry norm that Reels typically win reach for accounts under 50K followers.
Details
Given the 9,229-follower base, prioritize feed/carousel posts (which the benchmark shows average 0.55% ER industry-wide, far below 12.63%) since they are clearly the strongest format for driving interaction.
