Shift Content Mix Toward Reels
The Reels ER of 2.73% nearly triples the Posts ER of 0.99%, and it outperforms the mid-tier benchmark range of 1-2%.
Details
Since the overall account ER (1.56%) is being dragged down by static posts sitting below the Posts benchmark of 0.45%, reallocating more of the content calendar to Reels will lift blended engagement toward that 2.73% ceiling.
