Convert Likes Into More Comments
The 233455-follower Instagram account has a 4.44% ER, but its 59.8:1 like/comment ratio—10197 median likes versus 180 median comments—shows an opportunity to turn passive engagement into discussion.
Details
Add one either/or question to every caption, pin it, and use 180 comments as the per-post baseline while working to move the ratio below 59.8:1.
