Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a significant margin — 6.99% ER versus 2.0% ER on posts — meaning Reels drive roughly 3.5x more engagement per piece of content.
Details
Aim to convert at least 50% of upcoming feed content into Reels to compound that advantage and push the overall account ER further above the 1-2% mid-tier benchmark Maybelline & Christian already exceed.
